Privacy Policy

1. Introduction

US HELOC ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal and financial information when you visit our website, use our services, or apply for a loan product. This policy is provided in accordance with the Gramm-Leach-Bliley Act (GLBA) and applicable state privacy laws.

2. Information We Collect

We may collect the following categories of personal information:

• Identifiers: Name, email address, phone number, mailing address, Social Security Number (SSN), date of birth.
• Financial Information: Income, employment status, credit history, bank account details, property information, mortgage balances.
• Device / Usage Data: IP address, browser type, pages visited, referring URL, cookies, and similar tracking technologies.
• Communications: Information you provide when contacting us, including emails, chat transcripts, and phone call recordings (where permitted by law).

3. How We Use Your Information

• To process and evaluate your loan application or pre-qualification request.
• To verify your identity and prevent fraud.
• To communicate with you about your application, account, or our services.
• To comply with legal and regulatory requirements.
• To improve our website, products, and customer experience.
• To send you marketing communications (with your consent, where required).

4. Information Sharing

We do not sell your personal information. We may share your information with:

• Lending Partners: To process and fund your loan.
• Service Providers: Third parties that help us operate our business (e.g., credit bureaus, appraisal companies, title companies, notary services).
• Legal / Regulatory: When required by law, regulation, or legal process.

5. Data Security

We use industry-standard security measures, including 256-bit SSL encryption, secure data storage, and access controls to protect your information. However, no method of electronic storage or transmission is 100% secure.

6. Your Rights

Depending on your state of residence, you may have the right to:

• Access, correct, or delete your personal information.
• Opt out of certain data sharing or marketing communications.
• Request a copy of the information we hold about you.

To exercise any of these rights, please contact us at privacy@usheloc.com.

7. Cookies & Tracking

We use cookies and similar technologies to improve your experience, analyze site traffic, and personalize content. You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy section within this document.

8. Contact Us

If you have questions about this Privacy Policy, please contact us at: